Digital Marketing

– About Digital Marketing v/s Traditional Marketing

– Hierarchy in Digital Marketing

– Role in Digital Marketing

– Scope & Career Opportunities

– Skills to become Digital Marketers

– How to start Digital Marketing

– Validate Business Idea

– Market Research

– Buyer/ Audience Persona

– Defining Sales Funnel

– Creating a Lead Magnet

– Creating Brand Persona

– Volunteer’s selection for Digital Marketing Program

– How to create a website on WordPress technology

– Understand your online presence

– CMS management

– Google Search Console Integration

– (You will be taught how to make your own website. Candidates will work on their websites and create an online presence)

– About Search Engine Optimization & Working

– How Search Engines Work (Google)

– Keyword Research Strategies

– Types of Keywords

– Keyword Application

– Keyword Research for Ecommerce

– Keyword Oriented Content

On Page Optimizations

– On page factors for Search Engine (Google)

– On Page Optimizations Techniques and other Algorithms

– Content Optimization

– Google Insights / Trends

– Google Panda/Penguin/Hummingbird Update

Off Page Optimizations

– What is Link Building?

– Link Building Strategy

– Directory Submission

– Social Bookmarking

– Article Submission

– Press Release

– Blog Submission

– Forum Postings, Forum Submission & Applications

– Question Answers Portals

– Classified Submissions

– Learn How to Earn from Google

– How AdSense Works

– Legal Policies of Google Earning program

– Account Creation

– Code Installation

– (Show how to put AdSense in a Website and also the dashboard of AdSense and Revenue earning by a Blogger)

Google AdWords

– Search Advertising Module

– Display Advertising Module

– Re Targeting Module

– Remarketing

– Branding VIA Paid Networks

– Ads on Google/Facebook

Key Training Areas – PPC

– On page Optimization for Paid Marketing

– Landing Page Creation

– Ad Making Strategies

– Geo targeting of Ads

– Bidding

– Campaign Designing

– Campaign Optimization

– Conversion Tracking

– CPC/CPM

– (Discuss Case Studies of clients – Mistakes made by most of Campaign Manager)

Blogging/Content Marketing & Management

– Types of Blogging/ How to do blogging

– Content Generation/ Content Distribution

– Content for Various Networks

– Professional Blogging

– WordPress Blog

– Guest Blogging/ Micro Blogging

– Tools to know before blogging

– Content Marketing Plan

– Building trust, authority and brand with content

– Write killer headlines

– Write quality articles

– Meme Marketing and Moment Marketing

– Content Distribution, Content Calendar

– Content Writing Tools

– Create Image content quickly

– Create animation content quickly

– Create video content quickly

– (Each student will write a blog which will be published by our associate to provide motivation to the candidate& candidate will get credit/Recommendation on LinkedIn)

Social Media Marketing

– Competitive Research

– Audience Research

– Leveraging Facebook Groups

– Setting up a social media ad account

– Facebook ads, Facebook Retargeting

– Create high engagement content

– Make consistent posting easier

– Ways to Monetize your Social
Business Accounts (Page)

Facebook

– Creating Strong Profiles on Facebook

– Creating Pages & Groups, Advertising on social media

– Lead Generation, Branding on Facebook

– (Each candidate will create his/her own Facebook page and group)

Quora

– Best Practice& Benefits of Pinterest / Quora

– How to Use Pinterest / Quora for Customers

– (A live project will be assigned to each candidate)

LinkedIn

– LinkedIn – Internet Marketing

– Creating Strong Profiles on LinkedIn

– Creating Company Profiles

– Advertising on social media

– Branding on LinkedIn, Company pages

– (Each candidate will be asked to use LinkedIn Publication and improve his/her profile)

Twitter

– Creating Strong Profiles on Twitter

– Product Brand Promotion Activities

– Retweet, Hashtags, Twitter Trend

Instagram

– Creating Strong Profiles on Instagram

– Product Brand Promotion Activities

– Strategies of Instagram (Monthly plan)

YouTube

– Video Optimizations

– Video Marketing

– (Learners will look at Company’s social media Page like Facebook to give a real scenario. Facebook campaign of clients will be shown and discussed for a better understanding)

– What is Affiliate Marketing?

– How to Sell through Affiliates

– How to make money

– Branding Through Affiliate Marketing

– Affiliate Management Agencies

– Merchant, Affiliate, Market & Customer

– Product & Service Marketing

– Traffic from Affiliate Network

– Commission Based Lead Generation

– Profitable Niche Product Promotion

– Affiliate Tracking

– Expanding Business through Affiliate Marketing

– SEO for E commerce

– Paid Marketing for E commerce

– International Ecommerce strategy

– E commerce CMS Management

– Gateway Providers & Policies

– Landing Page Optimization for Ecommerce

– Mobile Payments

– Core Selling Strategies (Show E- Commerce backend processes)

Part 1. Google Analytics Basics

– How Google Analytics works

– Accounts Management in Google Analytics

– Profiling in Google Analytics and users

– Google Analytics Navigation

– Basic Metrics in Google Analytics

– Google Analytics Reports

Part 2. Analytics Intelligence

– Setup Automatic Intelligence Alerts

Part 3. Google Analytics – Advanced Segments

– How to use advanced segments in Google Analytic

– How to create custom advanced segments

Part 4. Content Data Interpretation

– Pages and Landing Pages data

– Event Tracking in Analytics

– Google AdSense

– Interpretation of Site Search data

Part 5. Visitors Data Interpretation

– Tracking Unique visitors to site

– Tracking visitors according to Geographic location

– Understanding Technical reports

– Understanding Benchmarking

Part 6. Defining Goals & Ecommerce Tracking

– How to set up goals

– Understanding Goal reports & Ecommerce tracking in Analytics

– Role of Graphics on social media

– How to Create Visual Ideas

– How to make Visuals without Technical Knowledge using free tools like Canva and more.

– (Each candidate will create 4 Visuals)

– Types Email Marketing

– Email Marketing Servers

– Email Marketing Application / Software

– Email Database Management

– Email Data Extraction & Collection

– Free Email Marketing Apps

– Transactional emails, Direct emails, Opt-in email

– Unconfirmed opt-in

– Confirmed opt-in (COI)

– Email Newsletters

– Tracking Email Conversions

– Deployment of your WordPress Site project on cPanel.

– Each student will have a project to complete in order to demonstrate their understanding both during and after the course.